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These 10 Words Ended 400 Years of Poverty

In Use The Right Words by Chad FahlmanLeave a Comment

A sentence can change history. Puerto Rico had starved most of its existence. In the 1940s, Governor Munoz planned to make it an industrialized nation. The rub? He needed foreign investment. Munoz offered businesses severe tax breaks. But, someone had to get the ball rolling. An island dependent on farming is a hard sell. Enter David Ogilvy. Ogilvy was hired to …