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Transforming Boosted Posts Into Full-Blown Ads

In Selling Yourself by Chad FahlmanLeave a Comment

“Boosted Posts are ads”, I hear you say. Sort of. They share features with Facebook Ads. You can specify age, gender, location, and interests. But Facebook Ads allow much greater control. Boosted Posts don’t always facilitate sales. Suppose you’re running a discount promo. $5 drink with your next meal. Visitors are instructed to click post and claim a voucher. • …

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5 Ways Facebook Can Ruin Your Small Business

In Selling Yourself by Chad FahlmanLeave a Comment

A friend owns a martial art studio. I asked about his website. “Oh. We just use Facebook,” he replied. Most small businesses and entrepreneurs do. But here’s the deal: Relying exclusively on Facebook guarantees you will fail. Why? Because you don’t own the platform. Any change they make affects how you interact with customers. There are 5 reasons Facebook can’t …

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Building An Online Brand When People Want To Kill You

In Selling Yourself by Chad FahlmanLeave a Comment

What Milo Yiannopolous’ Website Dangerous.com Reveals About Being Yourself And Making Bank Online Milo knows you can’t meet a hater half-way. Which makes him the natural enemy of journos foaming at the mouth for his demise. Milo Yiannopolous gained notoriety as Breitbart’s star journalist and a vocal Trump supporter.  His detractors are quick to associate Milo with white nationalism. Milo’s …