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What Your Money Objection Sounds Like

In Assorted, Closing, Sales, Selling Yourself by Chad FahlmanLeave a Comment

Imagine you need a car. For what purpose? Perhaps its available transport to the office. A car gives financial mobility to many families. Or perhaps you’re hauling service equipment. Whatever the reason, a car is a must! Now imagine your partner unfurls the Sunday paper and exclaims, “Look, Honey, the dealership has a sale! The sedan is right within our …

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Why Trump Is A Genius

In Assorted by Chad FahlmanLeave a Comment

You may or may not know I’m a Trump fan. Yeah, he’s done things that tick me off as a Canadian citizen… But, by-and-large, he’s a great leader for a Western country. He puts his country 1st, which is something my Prime Minister does not. Anyway, to the point of this article! This is relevant whether you voted for Trump …

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How Restaurants Can Use John Taffer’s ‘Red Napkin’ For Lifelong Customers

In Assorted, Full Blown Ads by Chad FahlmanLeave a Comment

I’ve never watched Bar Rescue. Yet its host, John Taffer, gave me the best restaurant marketing I’d ever heard. Mr. Taffer was interviewed by $160MM entrepreneur Gary Vaynerchuk. He cited 3 stats about loyal customers. The likelihood of a 2nd visit is 40% if their experience was perfect. The 3rd is 42%. But the 4th is over 70%. So he emphasized …

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The 2 Video Platforms That Tolerate Free Speech

In Avoid Censorship by Chad FahlmanLeave a Comment

I’m afraid to give this away. The perpetually offended can’t censor you directly. But how you express yourself is fair game. It’s a tactic called ‘deplatforming.’ In their mind… You have a right to free speech but no venue should host you. You can write what you want but no magazine should publish you. You can film anything but we’ll …

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What Your Money Objection Sounds Like

In Assorted, Closing, Sales, Selling Yourself by Chad FahlmanLeave a Comment

Imagine you need a car. For what purpose? Perhaps its available transport to the office. A car gives financial mobility to many families. Or perhaps you’re hauling service equipment. Whatever the reason, a car is a must! Now imagine your partner unfurls the Sunday paper and exclaims, “Look, Honey, the dealership has a sale! The sedan is right within our …

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You Can’t Save Everyone

In Communication, Dealing With Haters, Selling Yourself by Chad FahlmanLeave a Comment

What’s going on my friend? Earlier this week, I wrote about my friend Calynda, who is Canada’s top Reflexology Therapist and Instructor. Calynda occasionally speaks at the public library. This promotes her service and educates people. There was a woman in attendance whom had been at every single one of these talks. Yet she had never patronized Calynda! We learned …

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Why Your Client Must Define Success

In Communication by Chad FahlmanLeave a Comment

A friend of mine recently said, “Hey Chad, I have this client of mine. We’ve been in existence about the same amount of time (2 years). When we deliver results, she never attributes that success to us. She believes it’s the natural trajectory of business. Her business would have achieved that success organically. Conversely, when there is failure, the client …

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You Can’t Save Everyone

In Communication, Dealing With Haters, Selling Yourself by Chad FahlmanLeave a Comment

What’s going on my friend? Earlier this week, I wrote about my friend Calynda, who is Canada’s top Reflexology Therapist and Instructor. Calynda occasionally speaks at the public library. This promotes her service and educates people. There was a woman in attendance whom had been at every single one of these talks. Yet she had never patronized Calynda! We learned …

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Why Hit Pieces Outrank Honest Journalism (And How To Fix It)

In Dealing With Haters by Chad FahlmanLeave a Comment

‘Alt-Right’ equals lazy journalism. Don’t believe me? Take a shot for every headline mentioning the alt-right, far-right, or white nationalism. (Now stop. I need you sober to read.) I’ve noticed hit pieces outrank honest media. Even if the piece is shit with no engagement.  Here’s what I think is going on and how to fix it. Let’s take Lauren Southern …

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The 3 Secrets To Full Blown Facebook Ads That Deliver Over 30 Leads Even If You’ve Only Ever Boosted A Post

In Full Blown Ads by Chad FahlmanLeave a Comment

Tell me if you’ve said the following: “My boosted post got 0 customers.” “I’ve had some success but changing algorithms have made it more difficult.” “I didn’t have the response it predicted at all! A lot of people scrolled past.” It’s not your fault. Nobody taught you Facebook Advertising. Every business owner knows online advertising is the future. But why …

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How Restaurants Can Use John Taffer’s ‘Red Napkin’ For Lifelong Customers

In Assorted, Full Blown Ads by Chad FahlmanLeave a Comment

I’ve never watched Bar Rescue. Yet its host, John Taffer, gave me the best restaurant marketing I’d ever heard. Mr. Taffer was interviewed by $160MM entrepreneur Gary Vaynerchuk. He cited 3 stats about loyal customers. The likelihood of a 2nd visit is 40% if their experience was perfect. The 3rd is 42%. But the 4th is over 70%. So he emphasized …

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What Your Money Objection Sounds Like

In Assorted, Closing, Sales, Selling Yourself by Chad FahlmanLeave a Comment

Imagine you need a car. For what purpose? Perhaps its available transport to the office. A car gives financial mobility to many families. Or perhaps you’re hauling service equipment. Whatever the reason, a car is a must! Now imagine your partner unfurls the Sunday paper and exclaims, “Look, Honey, the dealership has a sale! The sedan is right within our …

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What Your Money Objection Sounds Like

In Assorted, Closing, Sales, Selling Yourself by Chad FahlmanLeave a Comment

Imagine you need a car. For what purpose? Perhaps its available transport to the office. A car gives financial mobility to many families. Or perhaps you’re hauling service equipment. Whatever the reason, a car is a must! Now imagine your partner unfurls the Sunday paper and exclaims, “Look, Honey, the dealership has a sale! The sedan is right within our …

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You Can’t Save Everyone

In Communication, Dealing With Haters, Selling Yourself by Chad FahlmanLeave a Comment

What’s going on my friend? Earlier this week, I wrote about my friend Calynda, who is Canada’s top Reflexology Therapist and Instructor. Calynda occasionally speaks at the public library. This promotes her service and educates people. There was a woman in attendance whom had been at every single one of these talks. Yet she had never patronized Calynda! We learned …

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Why You Should Charge More

In Selling Yourself by Chad FahlmanLeave a Comment

What’s going on gorgeous? Let me tell you about my friend Calynda. She’s Canada’s top Reflexology Therapist and Instructor. Calynda invited me to speak to her students on selling their newly acquired skill. Their instinct was to lay out the facts and pitch friends and family. We simulated phone calls and they followed this pattern: Here’s how I can fix …

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Price Objections Are In Your Head

In Selling Yourself by Chad FahlmanLeave a Comment

What’s up gorgeous? A friend was telling me about an indirect competitor charging prices far exceeding her own. What she does is find exotic insects and stage them, frame them, or turn them into jewelry. They’re quite lovely! The competitor was in another marketplace, yet it was the same concept. I asked her, ‘Why don’t you increase your prices to …

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Transforming Boosted Posts Into Full-Blown Ads

In Selling Yourself by Chad FahlmanLeave a Comment

“Boosted Posts are ads”, I hear you say. Sort of. They share features with Facebook Ads. You can specify age, gender, location, and interests. But Facebook Ads allow much greater control. Boosted Posts don’t always facilitate sales. Suppose you’re running a discount promo. $5 drink with your next meal. Visitors are instructed to click post and claim a voucher. • …

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5 Ways Facebook Can Ruin Your Small Business

In Selling Yourself by Chad FahlmanLeave a Comment

A friend owns a martial art studio. I asked about his website. “Oh. We just use Facebook,” he replied. Most small businesses and entrepreneurs do. But here’s the deal: Relying exclusively on Facebook guarantees you will fail. Why? Because you don’t own the platform. Any change they make affects how you interact with customers. There are 5 reasons Facebook can’t …

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Building An Online Brand When People Want To Kill You

In Selling Yourself by Chad FahlmanLeave a Comment

What Milo Yiannopolous’ Website Dangerous.com Reveals About Being Yourself And Making Bank Online Milo knows you can’t meet a hater half-way. Which makes him the natural enemy of journos foaming at the mouth for his demise. Milo Yiannopolous gained notoriety as Breitbart’s star journalist and a vocal Trump supporter.  His detractors are quick to associate Milo with white nationalism. Milo’s …

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These 10 Words Ended 400 Years of Poverty

In Use The Right Words by Chad FahlmanLeave a Comment

A sentence can change history. Puerto Rico had starved most of its existence. In the 1940s, Governor Munoz planned to make it an industrialized nation. The rub? He needed foreign investment. Munoz offered businesses severe tax breaks. But, someone had to get the ball rolling. An island dependent on farming is a hard sell. Enter David Ogilvy. Ogilvy was hired to …

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6 Reasons YouTube Will Win

In Why Your Web Design Sucks by Chad FahlmanLeave a Comment

You’ve been demonetized, censored, and banned. Where are the YouTube alternatives? BitChute is the hot new kid on the block committed to free speech. Too bad it will fail without addressing these 6 design elements. If you want to grow your brand on platforms that won’t penalize you, watch this video.

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